Asahi Super Dry

For Summer 2019, we produced a number of branded activations for Asahi including full custom bar builds, branded event furniture, theming and decoration.

• Various UK locations

• Custom event production and build of branded assets

• 100,000+ pints poured

• 25 + install team working across the UK

• Duration: Summer 2019

The brief included takeovers in a range of indoor and outdoor venues across the UK. We managed the full design, build and installation of bespoke branded assets, which were then transported and installed by our team at the various venues.

To enhance the spaces selected, we used brand guidelines to produce modern furniture and bespoke features to bring the Asahi brand to life. Textures such as metal and wood, contrasting colours of red, white and black and graphics generated instant recognition and connection to the Asahi brand.